Campus Craft Brewery is an innovative student-led collaboration between Wisconsin Brewing Company and University of Wisconsin-Madison giving students the opportunity to bring a product from idea to commercial market.
As a business student I had the opportunity to work directly with Wisconsin Brewing Company to promote Campus Craft Brewery and market its first lager, Inaugural Red. I joined their marketing team as a copywriter and contributed to the launch party invitation, sell sheet, press release, and flyer. Additionally, I produced a commercial and short video from concept to final delivery to further promote the collaboration. Take a look at the commercial as featured on Wisconsin Brewing Company's website here.